Strategic Partner Network

Shawlotte’s Web

Your Connections. Our Connections. Shared Opportunity.

 

The Right Relationships. Before You Need Them.


Shawlotte’s Web brings together firms and professionals whose relationships and expertise expand what we can offer our clients and yours. When a client needs support beyond one firm’s services, the network provides access to trusted people, additional resources, and solutions.


Through strategic partnerships, we connect clients with complementary services, build relationships in person on their behalf, and create opportunities for referrals and shared revenue. Partners can also choose to be featured on this page and in approved marketing, introducing their businesses to Shaw’s client base and broader network.


Together, we help clients reach further while creating opportunity for the firms that serve them.

Who Partners with Shaw

Consulting firms, marketing agencies, advisory practices, fractional executive providers, and trusted connectors with established relationships, complementary expertise, and a genuine interest in creating value together. 

Four Ways to Partner

Become a Featured Shawlotte’s Web Partner

Become a Featured Shawlotte’s Web Partner

Become a Featured Shawlotte’s Web Partner

Introduce your firm’s services and solutions to Shaw’s client base and broader network.


Featured partners are presented on the Shawlotte’s Web page, helping clients discover resources beyond Shaw’s own services. When a client’s needs align with your expertise, we can facilitate an introduction.


Your profile highlights what you offer, whom you serve, and how clients can benefit. Additional marketing opportunities may include partner spotlights, shared content, and coordinated communications, with approval from both firms.


Featuring your business does not require referring a client to Shaw. Placement, marketing permissions, and any referral arrangements are established in the partner agreement.

Refer a Client or Connection

Become a Featured Shawlotte’s Web Partner

Become a Featured Shawlotte’s Web Partner

Introduce a client who wants to grow.


Shaw manages the discovery conversation, proposal, agreement, and delivery. You receive 15% of eligible monthly retainer fees collected from the referred account, according to the partner agreement.


You remain a trusted connection without taking on responsibility for delivering the engagement.

Extend Your Firm’s Service Offering

Extend Your Firm’s Service Offering

Extend Your Firm’s Service Offering

Offer Shaw alongside your services, directly or firm-to-firm.


For consulting firms, marketing agencies, fractional executive providers, and other advisors, the partnership helps clients pursue growth without an internal relationship-development function, and your clients gain dedicated relationship-development support.


Your client may contract directly with Shaw under the referral arrangement, or your firm may contract with Shaw and incorporate the services into its own engagement. Responsibilities, pricing, and compensation are established before work begins.

Retain Shaw Within Your Firm

Extend Your Firm’s Service Offering

Extend Your Firm’s Service Offering

Retain Shaw to support designated clients, under an agreed scope and capacity.


Your firm manages the client relationship and determines how the service is incorporated into its offering. Costs may be included in your fees, billed separately, or reflected in a client-facing price that includes a margin.


This arrangement is governed by a separate agreement addressing delivery, capacity, pricing, and exclusivity. Referral compensation is included only where expressly agreed.

How Partners Benefit

More Resources for Your Clients

More Resources for Your Clients

More Resources for Your Clients

 Connect clients with trusted expertise beyond your own services, including Shaw’s in-person relationship development. 

Visibility for Your Firm

More Resources for Your Clients

More Resources for Your Clients

 Present your services to Shaw’s client base and broader network through a featured profile and approved marketing. 

Relevant Introductions

Relevant Introductions

Relevant Introductions

 When a client’s needs align with your expertise, Shaw can help make the connection. 

Revenue Opportunities

Relevant Introductions

Relevant Introductions

 Develop business through relevant introductions, with 15% of eligible collected retainers available for qualifying referrals to Shaw under the partner agreement. 

Illustrative example

A marketing agency introduces a manufacturing client that needs relationships with end-user owners. Shaw develops those relationships in person, while the agency continues supporting the client’s marketing.


Separately, a Shaw client needs help with brand positioning or a website. When the agency’s expertise fits, Shaw introduces the client to the agency.


Both firms can offer clients more without adding services outside their expertise. Eligible introductions to Shaw may earn referral compensation, while featured partner visibility helps clients discover the agency’s services.


These are illustrative situations, not a promise of referrals or business.

“Britney has the business acumen and the talent that is second to none when she is connecting people.”

 Marvin Nez, Pimmex Contracting Corp 

The Value of a Well-Placed Introduction

An introduction puts your reputation behind a connection. We respect that responsibility, whether you are introducing a client to Shaw or we are introducing a client to you.


We take time to understand each partner’s services, ideal clients, and capacity so introductions have a reason behind them.


When a need falls outside one firm’s expertise, the network gives us somewhere to turn. Clients gain access to additional support, and partners have an opportunity to build business through relationships they might not otherwise reach.


Any referral compensation, client responsibilities, and marketing permissions are agreed in writing.

$6,750 to $90,000

Over 12 Months, Per Acquired Client


 A Share in the Business You Introduce 


Depending on the engagement selected, your share of monthly retainer fees can total $6,750 to $90,000 over 12 paid months for each eligible client acquired through your introduction.


Partner compensation is paid monthly after Shaw receives the client’s retainer payment. It applies to monthly retainer fees only, not performance compensation, client-generated revenue, activation budgets, or reimbursed expenses.


The range assumes 12 full monthly retainer payments at the applicable engagement rate. Actual compensation depends on the engagement, payments collected, and the terms of the partner agreement. Earnings are not guaranteed.

Visibility That Supports Both Businesses

Public Recognition or a Private Partnership

A strategic partnership can extend beyond introductions.


Where there is a relevant opportunity, we can coordinate cross-marketing efforts that introduce each firm to appropriate audiences and communicate how our services complement one another.


With your approval, Shaw may feature your logo and business on our website, digital platforms, and marketing materials. We can also explore shared content, partner spotlights, and coordinated communications that support both firms.


Some partners welcome visibility. Others prefer discretion.


If you prefer to remain anonymous, Shaw will not publicly identify your firm, display your logo, or promote the relationship. Your preferences will be established at the outset, and any public use of your name, brand, or partnership details will require approval.

How We Begin

Establish the Fit

Agree on the Structure

Agree on the Structure

 We discuss the clients you serve, the expertise you offer, and where our relationships and services could help one another’s clients. 

Agree on the Structure

Agree on the Structure

Agree on the Structure

 We define the partnership model, featured placement if applicable, introduction process, compensation, confidentiality, and marketing permissions. 

Make the Connection

Agree on the Structure

Build the Partnership

 We learn when to bring your firm into a conversation and help you recognize when Shaw may be useful to your clients. 

Build the Partnership

Build the Partnership

Build the Partnership

We stay in touch about client needs, relevant introductions, and approved marketing opportunities. 


Each firm remains responsible for the services it agrees to deliver. 

Build the Partnership

Let’s Build a Partnership That Works Both Ways

Bring your expertise, your relationships, and the clients you want to serve. We will explore where Shaw can support your business and where your firm can help ours.


Together, we can give clients access to more of the people and services they need.


 Introductions are based on client needs, partner fit, and available capacity. Participation does not guarantee referrals, engagements, or equal exchanges of business.